Selling Your Philadelphia Home? Think Twice Before Listing With Your Best Friend

Selling your Philadelphia Home is a big decision.  Who are you going to list with? Your best friend? A good friend? Someone you know or a premier listing agent that services your area? These are the questions to ask yourself whether it be your primary residence or even an investment property that you own.  Too often I hear after the fact, "Well I gave the listing to so and so because I thought he would do a good job." This sale is going to bring in proceeds for you, or perhaps save you from a foreclosure.  It is a big decision.  You need expert advice from someone that is independent and who is an expert in the marketplace.  You need someone that you can trust, but not someone that is going to "yes" you to death and not someone that is going to tell you what you want to hear.

Or perhaps your friend is only in the business part-time and not up to all the changes in real estate or does not provide maximum exposure for listings (video, blog, enhancing listings) or is just an outright crappy negotiator?  Or even if your friend is a great agent, they may be soft with you in terms of where your listing price should be, thus you question why your property is not selling?  I have heard one too many times that these friendships can get soured through these real estate trials and errors.  So why even bother in markets like these?  List with the friend during the seller markets when the friend does not have to do too much and do your research to list with someone who goes the extra mile and stands above the crowd in these tough markets.  What sellers need now (more than ever) are the best agents that are honest, that are not afraid to tell the truth, that are the best negotiators for their clients and who excel in giving them the maximum exposure for their listing - to get it SOLD.

Not for nothing, we are easy to find.  You already know where to find us.