Real Estate Negotiation – What We Can Learn from the “Super” Committee and Occupy Philly
I love to negotiate. I love to sell real estate. Day or night. Weekday or weekend. It is what I do. And I am one of the best in Philadelphia. It is a skill. Part of that skill is to know when to stop and to know when to recommend a deal to your buyer or seller client and NOT TO OVER-NEGOTIATE. That is when it becomes an art. And that is when you become a true deal-maker. Over-negotiation can be a deal-killer.
Two recent examples outside of real estate that come to light where it puts things into perspective are:
- The "Super" Committee
- Occupy Philly
The "Super" Committee
Here is a case where twelve politicians clearly tried to over-negotiate from Day 1 refusing to back down on anything or compromise on points that could have brought a deal together. Clearly, there were a lot of options that both sides could have compromised on that a deal could have been crafted, but beliefs, politics and plain old being stubborn got in the way. When this happens, it is a detriment to both sides (and to the country as a whole). We already can see the after-effects in the stock market in the last week since the debacle and there will be more ripples to come. In my view, all twelve of these "politicians" are on my "wall of shame" but that is another story. The point here of the blog is that over-negotiation gets you nowhere!
Same with Occupy Philly. They held firm with the City of Philadelphia with their stance "We will not leave Dilworth Plaza." That stance and over-negotiation lost them leverage to work out a deal over the last several weeks to have both a better plan of an alternative site as well as logistics of overnight privileges. Now they are left with very little options besides going across the street but with no tents and no overnight options. At the most recent General Assembly (November 25th), it was utter chaos with Occupy Philly split in several different groups, in complete disarray, no direction, and being completely lost with their direction. It all gets back to over negotiation several weeks ago. And what gets me is that they have been so obsessed about this negotiation with the city that their movement has lost its original foundation and message, but again I digress... And I am still pissed from being censored on their Facebook page, which does not allow civil discussion.
Real Estate
I am sure everyone can relate to this story. I can guarantee this happens all over the country every week. It happened to one of our sellers about two months ago. An offer came in on their property. Instead of being happy like most sellers, they were agitated by the sales price and held firm on their listing price. We were able to negotiate the offer where it was only $5K from their listing price. Here was their chance to get it sold! Nope...they just did a reduction. Holding firm!!!!! I strongly recommended to take the deal and said that they were "over-negotiating and reminded them it was a buyers market. My recommendation was not heard. We did not hear from the buyers agent for a few days. Sellers call a few days later, "Okay, Chris, we will take it." We follow up with the buyers agent "Buyer found another property".
Conclusion: Be careful of over-negotiation. AND, listen to your Realtor!
What are your thoughts? And by the way, please subscribe to our blog!

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December 1st, 2011 - 15:05
Alcides – That is a good point, and often times our clients have seen us bend over backwards to get a deal done, whether it be go into the commission on a tough deal or help out with home inspection negotiations. But if it is too far off, there is only so much you can do as 9 times out of 10, there is another agent involved. Often times, especially in the last couple of years, I have seen sellers stay too firm on deals even with myself looking to help out, only to see buyers walk away and in a declining market, that property is worth 5 to 10 percent less 6 months later or a year later. The higher the value the more of a signifcant dollar amount that was. The good news now is things have stabilized but things are still declining slightly so sellers need to be more strategic with this real estate market instead of “wanting what they want” which is more applicable in a sellers market. Or just be prepared to stay in their houses for a few years or have them rented for a few years as a Plan B. As you know, we always go over all of those options. Hope all is well with you! Stop by the office sometime : )
December 1st, 2011 - 14:22
Chris it easy for the realtor to lean towards the offer, your commission stays the same regardless what the final price is…You the realtor can make a suggestion but you can’t fault the seller for wanted what he wants. Its your job see to it that the seller is just as happy with the outcome. Next time offer to not take a commission. That will show the seller that you aren’t looking out for you best interest.